Privacy Policy

Information We Collect

(1) Personal Information

• Account Information: This includes your full name, a valid email address, contact number, precise shipping address, and additional details like an account nickname and gender that you voluntarily provide while creating an account or during the order process.
• Payment Information: Principally, it involves your billing address and the details of your chosen payment method for transaction completion. This may include credit card number, expiration date, security code, or data related to your PayPal account. Rest assured, we uphold the strictest security measures for this sensitive data.
• Order History: It covers comprehensive details of the products you've bought, such as product name, specifications, quantity, purchase time, and any special preferences or specific requirements you noted during the order placement, like product color choice or delivery time requests.

(2) Non - personal information

• Device and Browser Information: We record details such as the device type you use to access the website (e.g., smartphones, tablets, desktops), device model, operating system version, the specific browser type (e.g., Chrome, Firefox, Edge), browser version, and language preferences.
• Usage Data: We log and analyze your activities on the website, including the pages you visit, the time spent on each page, scrolling depth, links and buttons you click, and other activity - related information. This helps us better understand your usage patterns and requirements.
• IP Address: We collect your IP address mainly for website security management. It aids in preventing malicious attacks, analyzing access trends, and optimizing and enhancing website functions.

How we use your information

• Order Processing: To complete your order, which includes handling your payment request, arranging product delivery, and managing post - sale services like returns and exchanges.
• Customer Support: When you encounter issues with our products or services, whether it's related to the product itself or technical support needs, we use the collected information to offer prompt and effective assistance and solutions.
• Personalized Experience: Based on your browsing and purchase history, as well as the preferences you set on the website, we curate a customized shopping experience. This includes accurately recommending products that match your interests and sending you exclusive promotions and discount offers.
• Marketing and Communication: We may send you promotional content, website updates, and introductions to new products or features. If you do not wish to receive such marketing emails, you can easily unsubscribe using the link provided in the email.
• Website Improvement: By analyzing your and other users' access data, we optimize website performance, such as improving page loading speed and enhancing page layout. This further enriches the user experience and allows us to continuously improve our products and services.
• Legal Compliance and Fraud Prevention: When necessary, we use your information to ensure compliance with relevant laws and regulations and to prevent and combat fraud, safeguarding both your and our legitimate rights and interests.

How we share your information

• Payment Processors: We collaborate with professional payment processing entities (e.g., Stripe and major credit card processing services) to securely handle your payment details, ensuring smooth transactions and the safe transfer of funds.
• Delivery Partners: To ensure timely and accurate delivery of your purchased items, we share your delivery information, including your shipping address and contact number, with reliable delivery service providers.
• Marketing Partners: We may utilize external marketing platforms to manage and promote our email marketing campaigns, place advertisements, and conduct various promotional activities. When sharing your information with these partners, we ensure they adhere to strict confidentiality agreements and data protection regulations.
• Business Partners: In the context of establishing business partnerships or joint promotion initiatives, we may share essential customer data with relevant third - party partners based on actual business requirements to promote and sell joint products or services.
  We firmly commit that we will not sell or lease your personal data to any third - party. We will only share your data with third - parties when it is essential to achieve the purposes clearly stated in this Privacy Policy, and we will mandate that third - parties strictly comply with data protection and confidentiality obligations.

Cookies and tracking technologies

• Remembering Preferences: They recall the personalized preferences and parameters you set on the website, such as page layout and language settings, allowing you to quickly revert to your preferred settings on subsequent visits.
• Enhancing Functionality: Cookies help maintain your logged - in status, eliminating the need to re - enter your username and password each time. They can also save your shopping cart contents, enabling you to resume shopping.
• Analytical Support: They assist us in analyzing website performance, understanding user behavior patterns and needs, and continuously optimizing website content and functionality to enhance the overall user experience.
  We use analytical cookies (such as Adobe Analytics) to collect and analyze data on how you use the website. This data helps us measure the effectiveness of our marketing campaigns, optimize website content and layout, and improve our services. You can manage cookie usage through your browser settings. You can choose to accept or reject all cookies or configure them according to specific scenarios. However, note that disabling cookies may cause some website features to malfunction, affecting your user experience.

Data security

• SSL Encryption: When transmitting sensitive information (such as payment data) over the internet, we employ secure SSL encryption technology to encrypt the data, preventing it from being intercepted or tampered with during transmission.
• Firewalls and Secure Servers: Our website and data storage systems are fortified with advanced firewalls and other security technologies to prevent unauthorized access, malicious attacks, and data leaks.
• Restricted Access: We have established strict permission controls for employees and partners accessing your personal data. Only those authorized to perform specific business tasks (such as order processing, customer support) can access your personal data, and they are bound by strict confidentiality obligations.
  Despite implementing these comprehensive security measures, given the complexity and unpredictability of internet technology, online transactions carry inherent risks. We will continue to strive to enhance data security protection, but we cannot guarantee 100% security of your data. In the unfortunate event of a data breach, we will take immediate corrective action and notify you promptly in accordance with relevant laws and regulations.

Your rights

• Right of Access: You have the right to request a copy of the personal data we hold and store, enabling you to understand how we process your information.
• Right to Correction: If you identify inaccuracies or incompleteness in your personal information held by us, you can request that we rectify and supplement such information to ensure its accuracy and completeness.
• Right to Deletion: Subject to legal provisions, you have the right to request that we delete your personal data. For example, when you no longer use our services and we have no justifiable reason to retain your data.
• Right to Opt - out of Marketing: If you no longer wish to receive marketing emails from us, you can unsubscribe at any time using the link provided in the email. We will respect your decision and refrain from sending you further marketing information.
• Right to Data Portability: You have the right to request that we provide your personal data in a structured, commonly used, machine - readable format or transfer it directly to another service provider of your choice, facilitating data migration between different services.
  If you wish to exercise these rights, you can contact us via the provided contact information (such as customer service email, online chat support), and we will process and respond to your request within the legal time limit.

Children's Privacy

Policy Changes